Recently I went to a day devoted to giving information to older people. The idea was that having the information from the many exhibitors they could learn and evaluate such information for benefit in their later years.
The exhibitors came from care providers, financial advisors, solicitors, the voluntary sector, aids and equipment professionals, businesses that had wheelchair friendly restaurants and gift shops and many other businesses and organisations that all had related information to offer.
There were also fun things like a fashion show and an excellent choir and speakers to entertain.
But nobody came! A day long event ended with disappointment all round. Why?
It does not matter where in the world such a good initiative takes place if basic, practical thinking is not carried out in relation to the audience you are hoping to attract:
For the organisers of this day, it is likely to have been a financial mistake, for the exhibitors it was a waste of a day.
The lessons to be learnt for people and organisations thinking about planning a similar event:
It was a great event totally wasted - what a great shame.